About Us – Gel It Up USA

Welcome to Gel It Up USA, the official U.S. partner of Gel It Up by GIUP®, a trusted professional nail brand since 2011. Since 2024, we proudly represent the company in the United States, bringing salon-quality gel nail products directly to nail professionals and beauty enthusiasts.

✨ What We Stand For

Superior Innovation – Every product is designed with performance, safety, and style in mind.

Cruelty-Free & Certified – We carry the Leaping Bunny certification, ensuring none of our products are ever tested on animals.

Clean Formulas – Free from harmful ingredients like Formaldehyde, Toluene, DBP, Camphor, and more—because your health and beauty matter.

Trusted by Professionals – Nail artists worldwide rely on Gel It Up for quality, consistency, and stunning results.

🌍 Our Commitment
Gel It Up by GIUP® has empowered nail professionals since 2011 with innovative and responsible products. Through Gel It Up USA, we provide faster shipping, local support, and exclusive service to customers across the United States.

💅 Join the Tribe
Whether you’re a professional nail artist or love doing your nails at home, Gel It Up USA invites you to join our growing community—The Tribe—where creativity, ethics, and artistry come together.